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The Unpleasant Truth: What To Do When An Area of Your Business is Falling Short

In the dynamic world of operations management, achieving harmony between all aspects of your business can feel like an elusive dream. As a Fractional COO, Operations Manager, or Certified Online Business Manager (OBM) working in an Operations Management Company or an Online Business Management Agency, you pour your heart and soul into optimizing processes and driving growth. But what happens when despite your best efforts, one area of your business just isn’t delivering the results you need?
This is the unpleasant truth that many professionals in the operations management industry face. You’re not alone if you find yourself spending countless hours trying to fix an underperforming area, only to see minimal improvements. It’s a frustrating and all-too-common problem that can leave you feeling stuck and overwhelmed.
The Root of the Problem

So, why does this happen? Why do certain areas of your business continue to fall short, despite your dedication and hard work? There are several reasons why you might not be achieving your desired outcomes:
1. Lack of Specialized Expertise: As an operations manager, you’re skilled in optimizing processes and managing teams. However, you may not be an expert in every aspect of running a business. Areas like marketing, sales, or IT may require specialized knowledge that you don’t possess.
2. Misalignment of Skills: Your team members may be talented and hardworking, but if their skills don’t align with the specific needs of your business, their efforts may not yield the results you’re looking for.
3. Inefficient Processes: Outdated or inefficient processes can hinder progress and lead to subpar outcomes. Without streamlined workflows and clear standard operating procedures (SOPs), your team may struggle to perform at their best.
4. Inadequate Tools and Resources: Using the wrong tools or lacking access to necessary resources can significantly impact your team’s ability to succeed. Without the right technology and support, even the most skilled professionals may fall short.
Real-World Examples

To illustrate these challenges, let’s look at a real-world example. Louise, a client of ours, was spending hours every week managing a team member responsible for her marketing. Despite her best efforts, Louise’s marketing was underperforming. Her social media presence was inconsistent, her newsletters were lackluster, and her content wasn’t resonating with her audience.
After a deep dive into Louise’s situation, we discovered that the root cause was a misalignment of skills. While her team member was dedicated and hardworking, they lacked the specialized expertise needed to create compelling content and manage complex marketing campaigns.
The Solution

So, what can you do when an area of your business is falling short? The first step is to identify the root cause of the problem. Is it a lack of specialized expertise, a misalignment of skills, inefficient processes, or inadequate tools and resources?
Once you’ve pinpointed the issue, it’s time to take action. In Louise’s case, the solution was to bring in a skilled marketing specialist to take over her content creation, social media management, and newsletter production. By investing in specialized expertise, Louise was able to step back from the day-to-day management of her marketing and focus on what she does best – serving her clients and growing her business.
The results were transformative. With a dedicated expert at the helm, Louise’s content became more engaging, her social media presence more consistent, and her newsletters more impactful. Her investment in specialized expertise paid off, allowing her to achieve the marketing outcomes she had always dreamed of.
Tools and Resources
Of course, bringing in a specialist isn’t always feasible or necessary. Depending on the root cause of your problem, there may be other tools and resources that can help you get back on track:
1. Process Optimization Tools: Platforms like Asana, Trello, or Monday.com can help you streamline workflows, improve collaboration, and ensure everyone is on the same page.
2. Training and Development: Investing in training and development for your team can help bridge skill gaps and ensure everyone has the knowledge they need to succeed.
3. Automation Software: Automating repetitive tasks can free up your team’s time and energy, allowing them to focus on higher-level activities that drive results.
4. Outsourcing: Sometimes, the best solution is to outsource certain functions to specialized providers. This can be particularly effective for areas like IT support, bookkeeping, or social media management.
The Bottom Line
When an area of your business is falling short, it can be tempting to throw in the towel or continue pouring time and energy into a losing battle. But the truth is, there is hope. By identifying the root cause of the problem and taking strategic action, you can turn underperforming areas into engines of growth and success.
Whether you’re a seasoned Operations Manager, a Fractional COO, or a leader within an Online Business Management Agency, remember that the key to success lies in continuous improvement. By staying open to change, investing in your team, and leveraging the right tools and resources, you can overcome even the most stubborn challenges and achieve the business outcomes you’ve always dreamed of.
Are you ready to transform your business and achieve the success you’ve always dreamed of? Don’t let underperforming areas hold you back any longer. Book a consultation with our team of operations management experts today and discover how we can help you optimize your processes, align your team, and drive real results. Your success story starts here.

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